Think about your nose. Now think about big data. You probably didn’t realize it, but your nose is a big data machine. Humans are able to potentially discriminate more than thousands different odors.
On one hand, we have our big data nose; on the other hand, we have city officials and urban planners who deal only with the management of less than ten bad odors out of a trillion. Why this negative and oversimplified perspective?
Smell is simply hard to measure.
SmellyMaps have recently proposed a new way of capturing the entire urban smellscape from social media data (i.e., tags on Flickr pictures or tweets).
Cities are victims of a discipline’s negative perspective, only bad odors have been considered. The SmellyMaps project aims at disrupting this negative view and, as a consequence, being able to celebrate the complex smells of our cities.